India Likely to See a Range of Premium Beers.

Summer time calls for the most quintessential article, but hey do we have news for you? Your favorite beer brands might float in premium range of beers just for you. While per square meter beer lovers keep growing let us feed you with some freshly brewed beer-news!

Premium Beer


Formidable beer brands in India include Heineken, Anheuser-Busch InBev, and Carlsberg. They are quite eminent among the consumers not only because of the taste but also because they don’t burn a hole in your pockets. Anheuser-Busch InBev brews Budweiser and Fosters. Carlsberg, recently has launched a strong beer. Their spectrum in the Indian market with the rest of the companies is as of the beer and the air space in a pint. The 3 companies being the beer. 

The three brewers together control 90 percent of the Indian beer market. Although India has seen plummeted beer sales in the last quarter, this quarter would ideally been a boon for brewers.

Premium Beer

There couldn’t be a better phase than now for brewers to float in new range of beers to cope up with ever-increasing dog days. We think the new class of beers is expected to be of premium quality. Beer makers are likely to dilate their store networks and strengthen their cafe chains by pushing the their premium brands. Presumably, with the onset of premium range of beers, these brewers plan to up size in tier one cities like Mumbai, Delhi, Bengaluru and Hyderabad. This could only facilitate their entry into smaller Indian markets with their successful flagship products. Fuelling market outreach further into remote India.

“We need to strengthen our portfolio because consumers want to choose, and we want to be a part of their choice. In the next six months, we will come up with two strong beer brands in the premium segment, and an interesting portfolio of imported brands in the next six weeks,” said Shekhar Ramamurthy, managing director at United Breweries.

UB will launch brands including Desperados, a pale lager beer, a wheat beer brand Edelweiss, Mexican brand Sol, and Dos Equis, a pale lager from Heineken’s international portfolio. India is the global focus area in the beverage industry today. Specially in the beer segment where India sells about 300 million cases of beer each year. While the world in under a global turmoil of weak demand and high prices, India is playing the protagonist in the average consumption index. Relatively though. 

Desperados XX Edelweiss

Fun Fact – 300 million cases just thrown across Kashmir could conquer, you know, a quarter of a friend-like country. 

India has a reputation of wielding high tax policies on alcohol. The regulations can sometimes downright hold shipments of your favorite beer just on the grounds of mood swings of the babus (We hope not). These companies are wise enough to swiftly do away with policies. The pricing is still at gunpoints of the state tax. (No, GST isn’t applicable on alcohol), 

Another interesting story in the Indian beer chapter are the lightning rise of draft breweries in the country. It started with just over 7 draught brewers and have reached nearly 100 in numbers. Let’s envisage how premium beers work out in India, 

So hey, Cheers to premium beer!