We believe that food and it’s peripherals are amongst those industries that boast an everlasting future. Amidst the fear of automation taking over, we think no robots in the world could replace taste. That’s precisely what super-innovators at IKEA thinking. Know how…
The idea behind serving meat balls and hot-dog was quite simple yet strategic. Kempard realised that too many people that visited the stores left without buying as they would get hungry after spending some time at the store.
Now it looks like the company is seeing a probable future in this market and have plans to open full-fledged restaurants. Certainly there would be whole lot of options to chose from. Michael La Cour, managing director of Ikea Food said, “When I started putting the numbers into context of other food companies, suddenly I could see, well, it really is not that small.” Ikea Food reported annual sales of around $1.5 billion (£1.1 billion) in 2013.
Moreover, IKEA is known for proudly regarding their sofa sales to their meat balls. Gerd Diewald, head of Ikea’s food operations in America, added: “We’ve always called the meatballs ‘the best sofa-seller’ because it’s hard to do business with hungry customers.”
IKEA’s diversified menu allowed them to introduced vegetarian meat balls made from chickpea to cater to their vegetarian customers. As per a restaurant analyst, 30% of IKEA customers don’t go to purchase furniture, but to enjoy their delectable food. Today, people largely go to restaurants just for the experience. That’s what people are looking for.
“I hope in a few years our customers will be saying, ‘Ikea is a great place to eat and, by the way, they also sell some furniture.” – Michael La Cour.
There hasn’t been a time when IKEA didn’t think about opening a restaurant. In fact they had opened a pop up DIY restaurant in Shoreditch. People could prepare anything they’d like to for upto 20 friends and of course they sold their meat balls too.
IKEA has always been so interactive with their stores, we are excited to see how their restaurants shape up.