Pick up Exotic Sliced Fruits off the Shelves.
As Indians, we might be absolutely on the feet when it comes to upgrading technology, mathematics, science and even sports for that matter. With the current scenario, as Indians we are quite regressive in innovating technology of the future. Although, we fall slow when things consume our time and energy in abundance. Cutting fruits and vegetables could be one of the tedious task ever. Wouldn’t the joy of making your favourite food item would simply double up if you were to get chopped fruits and vegetables ready beforehand? FOOD freshly, a German brand might be eyeing India with it’s sliced ready to eat fresh fruits.
FOOD freshly has entered into a joint venture with exotic fruits importer IG International. They shall together introduced fresh sliced fruits in India that would last for 10 days. The joint venture is named FOOD freshly India.
“We are soon planning to launch cut-and-sliced apples and pears packaged with shelf-life of over 10 days for easy consumption without any health hazards. Initially, we will reach out to the big cities, including Mumbai,” FOOD freshly India CEO Sukhdev Singh told PTI here.
The joint venture has set up a high-end factory in Vashi, Navi Mumbai and is soon looking to expand to other regions of the country. “We have set a capex of 6,00,000 euros for building infrastructure, equipment and technology. We have already set up a processing plant in Navi Mumbai and have begun awareness drive and product tasting. We will soon commercially launch sliced apples and pears in Mumbai,” Singh said.
The project will initially only include apples and pears on experimental basis. Based on the demand the company plans to increase the varieties of fruits. FOOD freshly India could also float in salad to their portfolio. In India, he said, the fruits will be available in 80 grams pouch pack and the pilot run of the project will begin in Mumbai, eventually spreading out to other cities, where the number of working women and health conscious audience is growing.
The packages will be available in supermarkets, food joints, as well as airlines.
With research and development based out of Germany, FOOD freshly has already been successful in Europe, North America and Middle East. With natural minerals and vitamins, sliced fruits are also known to be free from allergens.
We hope for them to be as successful in India as well.